First Choice Holidays Limited (trading as First Choice) is a British online travel agency and tour operator, headquartered in Luton, England. It is a subsidiary of TUI UK, itself a subsidiary of TUI Group, and its holidays are sold in TUI stores and websites. It also operates own brand hotels. First Choice Holidays previously traded as a subsidiary of First Choice Group plc until its merger with TUI Travel plc in 2007. The company was then revived as a brand in 2011 under the TUI Group brand umbrella. More information...
According to PR-model, firstchoice.co.uk is ranked 528,785th in multilingual Wikipedia, in particular this website is ranked 351,473rd in English Wikipedia.
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