FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India. FirstCrys opened its first outlet in Srinagar in May 2019. It is into its series E round of financing. In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹442 crore or US$55 million in 2020). The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture. The company acquired playschool company Oi Playschool. More information...
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