Swoop is a Canadian ultra low-cost carrier (ULCC) owned by WestJet. The airline is headquartered in Calgary and was named after WestJet's desire to "swoop" (or jump) into the Canadian market with a new business model. It was officially announced on September 27, 2017, and began flights on June 20, 2018. Swoop will begin to integrate with WestJet's mainline operations in fall 2023 and they will be fully integrated by October 2024. In April 2017, WestJet announced that it was planning to launch a new airline to enter the growing ultra low-cost carrier (ULCC) market and compete against NewLeaf (now Flair Airlines). The airline was planned to launch in late 2017, but in August 2017 it was delayed to June 2018 after switching to a lower-cost booking system. The delay also allowed WestJet to reconfigure aircraft for Swoop over the spring 2018 season. More information...
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