Forma Ideale (Serbian: Форма Идеале) is a Serbian home furnishing manufacturer and retailer headquartered in Kragujevac, Serbia. The company was established in 1995 under the name "EL-EN", in Kragujevac, FR Yugoslavia. In 2001, it opened its first store in Serbia. As of 2017, it was the largest Serbian furniture manufacturer by worth of exports. In August 2018, Forma Ideale bought from bankruptcy Kragujevac-based company "Metal sistemi" for 4.7 million euros. As of 2018, Forma Ideale is among the largest furniture manufacturers in Serbia, and has sales network in 35 countries worldwide. Also, it is among the largest companies in Kragujevac and Šumadija District by revenue and export worth (as of 2018). More information...
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