Forza Italia (FI; translated to "Forward Italy" or "Let's Go Italy") was a centre-right political party in Italy with liberal-conservative, Christian-democratic, liberal (especially economically liberal), social-democratic and populist tendencies. Its leader was Silvio Berlusconi, who served as Prime Minister of Italy four times. The party was founded in December 1993 and won its first general election soon afterwards in March 1994. It was the main member of the Pole of Freedoms/Pole of Good Government, Pole for Freedoms and House of Freedoms coalitions. Throughout its existence, the party was characterised by a strong reliance on the personal image and charisma of its leader (it has been called a "personality party" or Berlusconi's "personal party"), and the skillful use of media campaigns, especially via television. The party's organisation and ideology depended heavily on its leader. Its appeal to voters was based on Berlusconi's personality more than on its ideology or programme. More information...
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