Futurity is a nonprofit website that aggregates news articles about scientific research conducted at prominent universities in the United States, the United Kingdom, Canada, Europe, Asia, and Australia. It is hosted and edited by the University of Rochester. Futurity was established in 2009 by a group of thirty-five research universities, including Stanford University. The site's co-founders were Lisa Lapin, Michael Schoenfeld, and Bill Murphy, who were then affiliated with Stanford University, Duke University, and the University of Rochester, respectively. A beta version of the site was launched in March 2009, with the site officially launching on September 15 of that year. The site's founding was born out of the increasing difficulty faced by universities in publicizing their research through traditional news outlets. Murphy explained that the site would be distinct from science-oriented wire services like Eurekalert! in that its target audience would be the general public, rather than professional journalists. Founding editor Jenny Leonard, also of the University of Rochester, noted that the site is not strictly a journalism website, telling the Columbia Journalism Review's Curtis Brainard, "It wasn’t meant to be a replacement for the type of reporting and analysis which is so essential to covering science and research completely." By 2011, the site had set up deals with the news aggregators Flipboard and LinkedIn Pulse to share Futurity's content on their platforms. More information...
According to PR-model, futurity.org is ranked 53,001st in multilingual Wikipedia, in particular this website is ranked 34,295th in English Wikipedia.
The website is placed before epicreads.com and after fueledbyramen.com in the BestRef global ranking of the most important sources of Wikipedia.
