The paper was founded in July 1876 as the Gainesville Times, by brothers E. M. and William Wade Hampton, and was renamed as The Gainesville Sun in February 1879. The paper was first printed on July 6, 1876. It went through a series of ownership and name changes in the 1880s and 1890s, first being consolidated with Henry Hamilton McCreary's Weekly Bee as the Gainesville Sun and Bee, then as the Gainesville Daily Sun, and finally back to the Gainesville Sun. It was bought by W.M. Pepper Sr., in 1917 for $50,000, and was published by the Pepper family for three generations, until it was sold to the Cowles Media Company in 1962. During the time it was owned by the Pepper family (specifically in 1922) an editor at the paper openly admitted his membership in the Ku Klux Klan and praised the Klan in print. This attitude helps to explain the editorial published in the paper following the Rosewood massacre justifying the actions of the whites, saying "Let it be understood now and forever that he, whether white or black, who brutally assaults an innocent and helpless woman, shall die the death of a dog." Conversely, the Tampa Tribune of the time called it "a lasting blot on the people of Levy county", clearly condemning rather than justifying the massacre. More information...
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