GenArts, Inc. was a Cambridge, Massachusetts-based developer of visual effects software for the film, broadcast, and advertising industries. A majority of traditional video content, such as movies, commercials, television shows, newscasts, and music videos, included at least some special effects created by a GenArts product. GenArts created visual effects software and plugins that integrate visual effects such as glows, lightning, fire, and fluids into post-production video editing software from companies like Apple, Adobe, Autodesk, and The Foundry. More information...
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