Geox is an Italian brand of shoe and clothing manufactured with waterproof/breathable fabrics. The company was founded in 1995 by Mario Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology. Polegato was born in 1952 near Treviso. Originally groomed to take over the family wine-making business, company promotional material has it that the idea for the shoe came when he participated in a wine industry conference in Reno; while out jogging in Reno's hot desert climate, his feet got hot from the exertion and he had the idea to cut a couple of holes in the soles of his shoes with a Swiss Army knife. More information...
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