Giant Manufacturing Co. Ltd. (commonly known as Giant) is a Taiwanese bicycle manufacturer, recognized as the world's largest bicycle designer and manufacturer. Giant has manufacturing facilities in Taiwan, the Netherlands, China, and Hungary. Giant was established in 1972 in Dajia, Taichung County in Taiwan (now part of Taichung City), by King Liu and several friends. A major breakthrough came in 1977 when Giant's chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold exclusively under other brand names as a private label. As bike sales increased in the U.S., and after workers at the Schwinn plant in Chicago went on strike in 1980, Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75% of Giant's sales. When Schwinn decided to find a new source and in 1987 signed a contract with the China Bicycle Company to produce bikes in Shenzhen, Giant, under new president Bill Austin (formerly vice-president marketing at Schwinn), established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1984, Giant also set up a joint venture, "Giant Europe", with Andries Gaastra of Dutch bicycle manufacturer Koga-Miyata. In 1992, Gaastra sold his shares back, and Giant became a full shareholder of Giant Europe. More information...
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