GNP Crescendo Record Co. is an independent record label founded in 1954 by Gene Norman (né Eugene Abraham Nabatoff; 1922–2015). It started as a producer of jazz, then expanded into many other genres, including comedy, rock, and Star Trek soundtracks. Currently GNP Cresendo is run by Gene Norman's son, Neil Norman. After hitchhiking from New York to Los Angeles, Norman promoted concerts at the Shrine Auditorium, The Hollywood Bowl and the Pasadena Civic Center, hosted popular radio shows on KFWB and KLAC, and opened his own nightclubs, the Crescendo and The Interlude, on the Sunset Strip. The Crescendo hosted a wide swath of jazz legends and comedians, from Duke Ellington, Ella Fitzgerald and Billie Holiday to Lenny Bruce, Mort Sahl, Don Rickles, Dick Gregory, Woody Allen and Bob Newhart. Norman often paid acts their weekly rate for a single night's engagement. More information...
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