Go.Compare (formerly GoCompare.com) is a British financial services comparison company based in Newport, Wales. Its website provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2021 it has been owned by Future plc. The company is known for its advertising campaign, which in 2015 was voted as the "most irritating advertisement." Goco was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com. Parsons was replaced as CEO by Jon Morrell following a takeover by insurance company esure in March 2015 More information...
According to PR-model, gocompare.com is ranked 356,678th in multilingual Wikipedia, in particular this website is ranked 252,145th in English Wikipedia.
The website is placed before slofoodgroup.com and after oesterreichischer-buchpreis.at in the BestRef global ranking of the most important sources of Wikipedia.