Google URL Shortener, also known as, was a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner. The company launched a separate website,, in September 2010. The user could access a list of URLs that had been shortened in the past after logging in to their Google Account. Real-time analytics data, including traffic over time, top referrers, and visitor profiles was recorded. For security, Google added automatic spam system detection based on the same type of filtering technology used in Gmail. More information...

The website is placed before and after in the BestRef global ranking of the most important sources of Wikipedia.

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