GoodMorning.com (formerly Novosbed) is a Canadian eCommerce mattress and sleep product company. Their products are manufactured and sold in both the United States and Canada. Sam Prochazka co-founded GoodMorning.com in 2009 to give consumers an alternative to what he refers to as "the ubiquitously pushy, deceptive, and expensive mattress buying experience". Headquartered in Edmonton, Alberta, Canada, the company was co-founded in 2009 by siblings Sam Prochazka, Andy Prochazka, and Helenka Prochazka under the name Novosbed. It was financed with $40,000 of personal investment. According to Fast Company, the company launched with the goal of selling quality mattresses without the traditional brick-and-mortar markup or the "annoying hassle of salespeople". More information...
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