Got Mercury? is a public awareness campaign about mercury levels in seafood. It is sponsored by the Sea Turtle Restoration Project (STRP) and its parent organization, the Turtle Island Restoration Network (TIRN). The name of the campaign is based on the successful Got Milk? advertising campaign. Although the STRP was founded to protect sea turtles in their natural habitats, the organization began the Got Mercury? campaign in 2002. The campaign advocates that supermarkets and restaurants post warning signs about mercury contamination in seafood, require them to regularly screen seafood for levels of mercury under one part per million and that species that contain the "highest levels of mercury" should be removed from the shelves. In 2004, the organization created an online mercury seafood calculator, one that was mimicked by the free market Center for Consumer Freedom not long thereafter. More information...
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