Maison Goyard, or simply Goyard, is a French trunk and leather goods maker established in 1792 as Maison Martin in Paris; the company also operated as Maison Morel, before becoming Maison Goyard in 1853. The brand is known for a certain amount of secrecy surrounding its products; little is known of the origins of the iconic interlocking Chevron pattern, seen on many Goyard bags. Goyard's letterhead paper dated 24 June 1891 bore the coats of arms of the United Kingdom and the Russian Empire and the Great Seal of the United States of America. The queens of Yugoslavia and Greece became customers after World War II, whilst the Duke and Duchess of Windsor purchased their first Goyard goods in 1939. High-profile purchasers such as the Grimaldis or the Maharajah of Kapurthala rub shoulders with celebrities, socialites or first ladies like Catherine Deneuve, Édith Piaf, Romy Schneider, Jean-Claude Brialy, who acquired his first Goyard pieces in 1974, Mrs Georges Pompidou, who became a client from 1963 onwards, princess Andrée Aga Khan (1956), princess Radziwill (1949) or the prince and princess von Fürstenberg (1968). Contemporary glitterati like Madonna, Victoria Beckham, Carla Bruni-Sarkozy are regularly spotted wearing Goyard bags. Kanye West mentioned his affinity for Goyard trunks in the 2007 song, The Glory, and Rich the Kid filmed a music video in a Goyard store. More information...
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