Green Tortoise Adventure Travel is an American long-distance tour bus company founded by Gardner Kent in mid-1973 and based in San Francisco, California. It provides tours in North America, mostly within the United States. It operates a bus line and hostels in Seattle and San Francisco. The company caters particularly to backpackers, both from the U.S. and abroad. Green Tortoise was one of several low-cost, no-frills alternative bus companies established in the 1970s and based in California and the Pacific Northwest, providing long-distance bus service, but by 1982 it was one of only two still in operation. Also commonly referred to as "hippie bus" companies during the 1970s, for their counterculture vibe and casual atmosphere, the first such company was Grey Rabbit, which started in 1971 and was based in San Francisco. Gardner Kent founded Green Tortoise in 1973 and based its name on that of Grey Rabbit. Although the two companies were very similar, Grey Rabbit put more emphasis on making the journey time short – e.g. San Francisco to New York in less than four days – whereas Kent planned a service that would be a little slower but more relaxed, with more stops (for swimming, picnics, etc.) and where the experience of the trip itself was more important. More information...
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