Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. The firm is headquartered in New York City and Los Angeles. Greycroft was founded in 2006 by venture capital pioneer Alan Patricof. He previously founded Apax Partners, one of Europe's largest private equity groups with $50 billion under management. Patricof's transition is linked to a renewed desire for early-stage investing. Patricof is known for his investments and involvement with companies such as AOL, Apple Inc., Office Depot, and New York magazine. More information...
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