Heal the Bay is a U.S. environmental advocacy group of activists based in Santa Monica, California. The focus is protecting coastal waters and watersheds of southern California, and is focused on Santa Monica Bay. Heal the Bay is a 501(c)(3) non-profit organization with full-time paid staff members and volunteers. Heal the Bay was founded in 1985 by a group of citizens led by environmental activist Dorothy Green. Mark Gold became the president of the organization in 2006 and held the position until 2012. The current president and CEO is Shelley Luce, who took the post in April 2017. The organization has become a prominent advocate for the environment in California, and is particularly known for its annual report card ratings of the water quality at beaches along the Pacific coast. It was also active in advocating for restrictions on plastic bags in California. More information...
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