Heeb is a Jewish website (and from 2001 to 2010, a quarterly magazine) aimed predominantly at young Jews. The name of the publication is a variation of the ethnic slur "hebe", an abbreviation of Hebrew. However, in this case, the word "heeb" seeks to function as empowerment for the Jewish community, thus eliminating the hatred associated with the word. The magazine was founded by Jennifer Bleyer, a graduate of Columbia University, and backed financially by Steven Spielberg and Charles Bronfman. Bleyer, who now writes for The New York Times, ended her association with the magazine in 2003. Taking over for her as editor and publisher was Harvard Divinity School graduate Joshua Neuman. Neuman's goal was to spread the idea of Heeb as a "lifestyle magazine", incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country. The magazine's subtitle was "The New Jew Review". More information...
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