Heilan Home (Chinese: 海澜之家; pinyin: Hǎilán zhī Jiā) is short for HEILAN HOME CO., LTD(Chinese: 海澜之家股份有限公司). HLA, established in 2002, is the core fast fashion brand under Heilan Group based in Jiangyin, Jiangsu Province in China. HLA was named as one of “Chinese National Well-known Trademarks” in 2009. HLA is positioned as a fast fashion brand. HLA owns three product series, business, leisure and fashion, covering 17 product categories and up to 5000 SKUs (stock keeping unit). As an asset-light company, HLA focuses on brand assets by integrating over 200 domestic and international supply chains of clothing and accessories. More information...
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