HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP. In 1998, Edmark began an e-commerce retail start-up The Andra Group, Inc. The initial e-commerce launch was on March 3, 2000. The men's site, HisRoom.com was launched two years later. After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online. The HerRoom website also links to men's underwear and apparel under the HisRoom.com site. More information...
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