Head in the Clouds Festival is an annual music festival organized by 88rising. The lineups feature musical artists across the Asian diaspora. In 2015, Jaeson Ma and Sean Miyashiro founded 88rising as a music collective and management company geared towards representing artists from the Asian diaspora. Over two years, they began managing a small stable of Asian rappers focused on forming a hip hop collective. Their first performance took place in 2017 in Los Angeles with Rich Brian, Joji, and Keith Ape all performing live and the Higher Brothers streaming from Chengdu. The collective then embarked on a Double Happiness tour in February 2018, demonstrating the demand for Asian rap performances in the United States. More information...
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