Hoka One One (stylized as HOKA) is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and has been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time. The company was founded by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees, in 2009, when they sought to design a shoe that allowed them to run downhill faster, and created a model with an oversized outsole that had more cushion than other running shoes at the time. The shoes are named after the Māori language phrase loosely meaning "fly over the earth". More information...
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