Red Scarf (Chinese: 红领巾, Hónglǐngjīn) is a London-based online media and digital marketing communications company aimed at helping British companies to plan and execute online marketing activities, which includes offline store events to engage with their UK-based Chinese customers. Pauline Guo, a MA Marketing Communications graduate from London College of Communication, University of the Arts, founded the company in 2012. After graduating she started Red Scarf as a blog on Sina Weibo, with Pauline posting about UK life, news and advice in her spare time. Her account became popular amongst Chinese students, mostly through word of mouth and interest in the topics covered. Chinese media has described her account as “the most useful account for Chinese students in the UK”. More information...
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