Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle. Originally founded in 2005 by Kevin Ma as a sneaker blog. Kevin Ma is a sneaker head who collected dead stock and limited edition shoes. Beginning of his sneaker collecting journey, young teenagers would call Ma a "hypebeast", referring to someone buying into the hype without having a sense about what they are buying into. Ma found the word hypebeast funny and used the word to build his website. Over the years, Hypebeast has expanded into other industries such as high-end fashion, art, music, Web3, fashion news, e-commerce and more. More information...
According to PR-model, hypebeast.com is ranked 1,891st in multilingual Wikipedia, in particular this website is ranked 1,156th in English Wikipedia.
The website is placed before publico.es and after svenskfilmdatabas.se in the BestRef global ranking of the most important sources of Wikipedia.