Lumina Media was an American publisher of magazines, books, and associated websites. Throughout all its incarnations, the business has focused on the pet-keeping and -breeding market, though also with some other topical lifestyle and hobby publications. The original company was founded in 1974 as Fancy Publications (later renamed BowTie Inc.) by Norman Ridker, absorbing Kennel Club Books in 2004, which made BowTie a main competitor to TFH Publications in the pet-book market. In 2002, Bob Garfield of On the Media called Fancy Publications "the Time Warner of the pet magazine business". After some financial difficulties, BowTie was restructured as I-5 Publishing in 2013 under the new ownership of David Fry and Mark Harris, and took on its present name in 2016. More information...
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