ICM Research is a public opinion research company that was founded in 1989. ICM is a subsidiary of Creston Insight, a marketing services company, and is a member of the British Polling Council. When ICM was initially established, the initialism represented "Independent Communications and Marketing". However, the full name was never used in practice, with the company simply being known as "ICM". It was founded by three people: Nick Sparrow, who reinvented opinion polling after the 1992 polling miss to common acclaim, Steve Parker who focused on retail research, and Kate Turner, who conducted IT and telecoms research. All founders joined from Marplan, a market research company that ceased to exist just prior to ICM being set up. More information...
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