The Idaho Potato Commission (IPC) is a marketing board that represents the potato growers of the U.S. state of Idaho. The group's main initiative is Grown in Idaho — a collective trade mark program for marketing Idaho-grown potatoes, products containing them, and accompanying advertising campaigns. The Idaho Potato Commission was established in 1937 as the Idaho Fruit and Vegetable Advertising Commission, primarily responsible to promote the potatoes, onions, apples and prunes produced in Idaho. Maine was the biggest potato producer of the country back then. In its first year of operations, the Commission spent a little over $20,000 in advertising, and $58,000 the year after. More information...
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