Idea (Serbian Cyrillic: Идеа) is a retail chain in Serbia, part of Mercator-S. Through a small and super format, IDEA is intended for everyday shopping. The first IDEA store, then owned by Croatian Agrokor, was opened in 2005 in Belgrade. After Mercator-S and Idea merged in 2014, Idea became part of the Mercator Group, and since April 2021 it has been an integral part of the Fortenova Group retail. By 2022, the company has developed a network of almost 300 IDEA and IDEA Super stores in almost 100 cities in Serbia. More information...
According to PR-model, idea.rs is ranked 450,656th in multilingual Wikipedia, in particular this website is ranked 5,426th in Serbian Wikipedia.
The website is placed before randgoldresources.com and after info-nicaragua.com in the BestRef global ranking of the most important sources of Wikipedia.