Idea Cellular (commonly referred to as Idea (stylised as !dea) was an Indian mobile network operator based at Mumbai, Maharashtra. Idea was a pan-India integrated GSM operator and had 220.00 million subscribers as of June 2018. Idea Cellular merged with Vodafone India and is now known as Vodafone Idea or Vi. Idea Cellular was incorporated as Birla Communications Limited in 1995 after GSM licenses were won in Gujarat and Maharashtra circles. The company name was changed to Idea Cellular and the brand Idea was introduced in 2002 after a series of name changes following mergers and joint ventures with Grasim Industries, AT&T Corporation and Tata Group. Following the exit of AT&T Corporation and Tata Group from the joint venture in 2004 and 2006 respectively, Idea Cellular became a subsidiary of Aditya Birla Group. Malaysia based Axiata had bought around 20% stake in the company in 2008 for US$2 billion. More information...
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