Peanut Butter & Co. is a peanut butter brand based in New York City. Founded in 1998 by Lee Zalben, from 1998 to 2016, the company operated a sandwich shop in Greenwich Village, which sold gourmet peanut butter sandwiches for $5. The company by 1999 was selling a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States. In 2005 the company published The Peanut Butter & Co. Cookbook. Founder Lee Zalben graduated from Vassar College in 1995 and after a short time in the advertising and publishing industries he opened the Manhattan store on December 21, 1998. Zalben has stated that he began working with peanut butter due to a childhood love of it. From 1998 to 2016, the company operated a sandwich shop in Greenwich Village, New York City. Its menu primarily consisted of peanut butter sandwiches and other items made with peanut butter, with gourmet peanut butter sandwiches sold for $5. Each sandwich was available in a dozen varieties, with ingredients such as bacon, honey, banana, spicy peanut butter, and grilled chicken. According to Eater, it was a "single menu restaurant pioneer" for its focus on peanut butter sandwiches, and "paved the way for cutesy comfort food specialists like Rice to Riches, Insomnia Cookies, Meltshop, and Puddin' By Clio (RIP)." More information...
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