Embassy is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco. Embassy was launched in 1914 by W.D. & H.O. Wills and was later relaunched as a coupon brand in 1962. More effort was put into developing and launching Embassy as a rebrand of Strand than any other previous cigarette brand. Embassy Filter was introduced in 1962 and was Britain's top-selling brand from 1964 until 1970 when it was overtaken by Player's No. 6. At its peak, it had 24% of the market in 1968. Various promotional material was made to sponsor Embassy cigarettes, such as magazine advertisements. A slogan used was "Inhale to your heart's content!" More information...
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