Incredible India (stylized as Incredıble!ndıa) is the name of an international tourism campaign maintained by the Government of India since 2002, to promote tourism in India. The "Incredible India" title was officially branded and promoted since 2002. The exclamation mark forms the 'I' of India. The exclamation used creatively across several visuals compliments the concept behind the word "Incredible". In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government had regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it had not supported tourism in a concerted fashion. In 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveller. The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (O&M) India to create a new campaign to increase tourist inflows into the country. More information...
According to PR-model, incredibleindia.org is ranked 20,814th in multilingual Wikipedia, in particular this website is ranked 18,320th in English Wikipedia.
The website is placed before capecodonline.com and after guide2womenleaders.com in the BestRef global ranking of the most important sources of Wikipedia.
