In Demand (stylized as iN DEMAND) is an American cable television service which provides video on demand services, including pay-per-view. Comcast, Cox Communications, and Charter Communications (with former independent companies Time Warner Cable and Bright House Networks) jointly own iN DEMAND. The origins of the service (which is/was unrelated to Canada's Viewers Choice) date back to 1978 and the well-known interactive television experiment in Columbus, Ohio, Warner-Amex Satellite Entertainment's QUBE system. Viewer's Choice started as one of ten channels on QUBE, with its name arising from the service presenting viewers one of five films to be aired on the channel with their QUBE remotes, though at that time, it was a multiple choice by viewer vote of which film would air on the channel space, rather than a selection of films. Viewer's Choice expanded with QUBE as the service launched in additional cities. Warner satellite-linked their QUBE systems, and Viacom, partnered at the time with Warner-Amex with the merger of their competing pay-TV services, Showtime/The Movie Channel Inc., joined the venture, adding Viewer's Choice to their own cable systems and eventually becoming the pay-per-view selection of channels under its now traditional concept. More information...
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