Industry of the Ordinary (IOTO) is a two-person conceptual art collaborative, made up of Chicago-based artists and educators Adam Brooks and Mathew Wilson. Their work is usually performative or sculptural, often incorporating audience participation and interaction with the artists. Industry of the Ordinary document their projects at their website, where their manifesto states, "Through sculpture, text, photography, video, sound and performance, Industry of the Ordinary are dedicated to an exploration and celebration of the customary, the everyday, and the usual. Their emphasis is on challenging pejorative notions of the ordinary and, in doing so, moving beyond the quotidian." Industry of the Ordinary formed in 2003. IOTO's work appears in diverse forms, including performances tailored for specific exhibitions and performance art openings, artist-driven interventions on the streets of cities throughout the US and internationally, and public works commissioned by the Nebraska State Historical Society, the City of Chicago Department of Cultural Affairs and Special Events (DCASE) and the Billboard Art Project, among others. They have shown work at the Museum of Contemporary Art, Chicago, the Chicago Cultural Center, the Art Institute of Chicago, the Hyde Park Art Center, and the Museum of Contemporary Art, Los Angeles. More information...
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