Innovative Leisure is a Los Angeles-based record label founded in 2010 by Nate Nelson, Jamie Strong, and Hanni El Khatib. Its genre-spanning roster is anchored by artists including BADBADNOTGOOD, Classixx, De Lux, Hanni El Khatib, Nick Waterhouse, and Tijuana Panthers. Notable alumni include garage rock bands Allah-Las, Bass Drum of Death, and The Buttertones, Thai psych rock ensemble Khun Narin, and producers Nosaj Thing and Jim-E Stack. Innovative Leisure was founded in early 2010 by Nate Nelson and Jamie Strong, formerly of Stones Throw Records, in partnership with musician and former Creative Director of HUF Hanni El Khatib. At first a side project of Nelson and Strong, the label's first releases were physical singles by artists including Mexicans with Guns and Freddie Gibbs, followed by albums by Lazer Sword and Hanni El Khatib. The label found momentum after signing Nick Waterhouse and Allah-Las, and releasing Rhye's first single, "Open," in 2012; the band's contract was subsequently signed to Universal. More information...
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