Invite Media is a display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc., on June 3, 2010 for $81 million. Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor. Invite Media was founded in April 2007, and they are the creators of Bid Manager, a "universal buying platform" for display media. Bid Manager supports many different advertisement exchanges, including DoubleClick, Yahoo, Google, AdBrite, Microsoft, and Right Media. Even though Yahoo directly competes with Google in many different areas, Yahoo has stated that they plan to continue working with demand-side platforms, including Invite Media. In an interview with AdExchanger, Google publicly stated that they would not give their own DoubleClick Ad Exchange an unfair advantage, and their technology will remain unbiased and neutral, however, they plan on making it work seamlessly with their own DoubleClick for Advertisers ad serving product. By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from several different advertisement exchanges through a single interface. More information...
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