The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. Founded in 1917 as the Association of British Advertising Agents, it was succeeded in 1927 by the Institute of Incorporated Practitioners in Advertising to secure further professional status and recognition for its members. In 1954, it changed to its current name, the Institute of Practitioners in Advertising, so that individuals as well as corporate bodies could be members. The IPA was awarded a Royal Charter in December 2015. This came into effect officially when it was sealed on 13 April 2016. The Charter is displayed at the IPA's London office. As of September 2021, the IPA had 268 agency members. More information...
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