IRI (Information Resources, Inc.) is a data analytics and market research company headquartered in the United States. The company provides clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. Information Resources, Incorporated (IRI) was formed in Chicago in 1979 by market researcher John Malec and Gerald Eskin, a University of Iowa marketing professor. The two purchased scanners for supermarkets to gather point-of-sale data based on bar codes in grocery stores that could be sold to CPG companies to track what customers purchase. More information...
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