"It's Showtime" is a defunct kickboxing and mixed martial arts promotion based in Amsterdam, Netherlands. It was founded by Simon Rutz in 1998 and held its first show in 1999 and its last near the end of 2012. It's Showtime events were cross-promoted with K-1 and other European promotions from Italy, Belgium and England. In December 2007, the first season of It’s Showtime Reality Show was broadcast on Eurosport, featuring 19 fighters from all over the world. K-1 partnership continued until K-1's deepening financial problems and Simon Rutz claimed in January 2011 that some fighters from It's Showtime had not been paid for fights in K-1. More information...
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