The Jacksonville Water Taxi, or Jacksonville River Taxi, is a water taxi service in Jacksonville, Florida. Established in 1987, it ferries passengers across the St. Johns River between the Northbank and Southbank of Downtown Jacksonville. Stops are located along the Riverwalks. In 2021, the system had a ridership of 324,300, or about 1,100 per day as of the third quarter of 2022. Water taxi service in Downtown Jacksonville began in 1987, with the opening of the Jacksonville Landing, a riverfront shopping and entertainment center. In the early years, a variety of companies ran water taxis out of the Landing, with the City of Jacksonville allowing any operator who passed the minimum U.S. Coast Guard safety regulations to start a water taxi business. This led to fierce competition during peak times and inconsistent service, with captains ignoring city regulations on routes and use of the stops to fight each other for customers. Eventually, the Jacksonville City Council Waterways Commission stepped in to demand improved service. Ultimately, in 2002, the City of Jacksonville adopted new regulations governing the Jacksonville Water Taxi, awarding a contract to a single operator who adheres to a consistent route and schedule. More information...
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