Jays Foods, Inc., is an American manufacturer of snack products including potato chips, popcorn and pretzels. Jays Foods was founded in 1927 in Chicago, Illinois, and is currently a subsidiary of Snyder's of Hanover. Operating in several Midwestern states, Jays Foods' potato chips and popcorn maintain significant shares of their respective markets. Leonard Japp, Sr. began selling pretzels from a truck in 1927. The business grew to feature a potato chip recipe made by Japp’s wife, Eugenia. After the Wall Street Crash of 1929, Japp found a new business partner and began selling the chips under the brand name "Mrs. Japp’s Potato Chips". The 1941 Attack on Pearl Harbor and the subsequent anti-Japanese sentiment, however, led to a negative connotation towards the word "Jap" in the United States. The chips were consequently rebranded to "Jays Potato Chips" to avoid the sound-alike name, and the company became Jays Foods, Inc. More information...
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