The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States. Established in 1926, its primary products are snack foods and beverages. The Jel Sert Company was named for its original product, a gelatin dessert mix named by combining the words jelly and dessert. In 1929, Jel Sert created a powdered drink mix called Flavor Aid. These remained Jel Sert's flagship products until the 1960s when the company acquired the Pop-Ice company and its line of frozen ice pop desserts. Later that decade, Jel Sert introduced Fla-Vor-Ice, another freezer pop, to complement its Flavor-Aid line. Fla-Vor-Ice quickly became the leading freezer pop brand in the United States. More information...
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