JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products with video screens in retail stores. The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail. In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers. John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into consumer selling after a trial involving end-of-aisle video demonstrations in third-party owned retail shops. More information...
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