Joani Blank (July 4, 1937 – August 6, 2016) was an American sex educator, entrepreneur, author, videographer, cohousing enthusiast, philanthropist, and inventor in the field of sexuality. She used publishing, her sex store, and other endeavors to promote sex-positive feminism. Her papers are part of the Human Sexuality Collection at Cornell University Library. Blank founded Down There Press, a publisher of sex-related books, in 1975. In 1977, she opened Good Vibrations, the second feminist sex toy business in the United States (the first having been Eve's Garden in New York City, which was founded by Dell Williams in 1974). The idea to create Good Vibrations stemmed from her work with sex therapist Lonnie Barbach, in which the pair worked with women who had difficulty reaching orgasm. Prior to her opening Good Vibrations, she was hired at the University of California, San Francisco to screen candidates who had difficulties achieving orgasm. This study influenced her business model for Good Vibrations. Lynn Comella wrote that Blank turned "her small vibrator shop into a sexual resource center for anyone who might wander in. She felt that talking about sex should be as casual as talking about the weather; she also believed that sexual information was a birthright and that no one should be made to feel ashamed or embarrassed for wanting more pleasure in their life." More information...
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