Jovani Fashion, Ltd. is a fashion house focusing on the prom and evening wear sectors. Jovani Fashion was founded in 1980 by Jacob Maslavi and his sons, Abraham and Saul Maslavi. The company initially started as a 10-person operation, designing and manufacturing 15 styles of dresses for specialty boutiques. In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market. The designer remained with the fashion house for the next 12 years. In 2007, Julie DuRocher was named as the new head designer for Jovani. DuRocher presented a 14-piece Jovani couture collection at a runway show held at the 2012 Brooklyn Fashion Week. More information...
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