Jason Beau Vale (born 21 June 1969 in Kensington, London), also known as The Juice Master, is an English author, motivational speaker, and lifestyle coach. Vale was an addict of smoking, alcohol, and junk food and a chronic sufferer of psoriasis, eczema, and hay fever. Influenced by early juicing pioneer Norman Walker, Jason began juicing to improve his health. In his book Slim 4 Life, Vale outlines how he lost weight, gave up smoking and drinking, and stopped eating junk food by changing his mindset to his addictions. As a result of daily juicing, Jason lost four stone and is now free of his skin conditions and hay fever. Jason became a trainer for Allen Carr (the now deceased author of The Easy Way to Stop Smoking) and set up a clinic in Birmingham, West Midlands. More information...
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