Jupiler (French: ; Dutch: or [ʒypiˈleː]) is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at Piedboeuf Brewery in the Jupille-sur-Meuse neighbourhood of Liège. Jupiler is the highest selling beer in Belgium, with around 40 percent share by volume. Jupiler is the main sponsor of the Belgian Pro League, the highest Belgian football division, as well as the second division in the Netherlands, the Eerste Divisie. They also sponsor the Belgium national football team and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom"; French: "Les Hommes savent pourquoi"). More information...
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