The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) does market research to provide information regarding Brazilian and Latin American markets. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients. Established in 1942, it is listed in the Honomichl Top 25 Global Research Organizations rating. The name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research. More information...
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